Tiers
Pick your footprint.
Same framework at every level. The only question is how much ground you want to hold.
Start Here
Basic distribution and capture.
500 flyers on the ground, a landing page built for your offer, and real-time CRM capture in the field. One price, limited time.
Basic Distribution and Capture
The fastest way to get your brand on the ground and start collecting real people. One package, one price, everything you need to run a first push.
- 500 flyers distributed by our street team
- Customized landing page built for your offer
- Real-time CRM capture in the field
THE CORNER
Single push
For the brand testing the ground or hitting one moment hard.
- One area or one event covered end to end
- Trained street team putting your message in real hands
- Flyer and handbill distribution with QR capture
- Post-activation report on reach and conversations
- Fast turnaround, low lift on your side
THE BLOCK
Multi-week stretch
The workhorse tier for sustained, multi-point campaigns.
- Corridor coverage or a full event series
- Rotating teams so your presence never goes cold
- Door hangers, postcards, and yard signs in the field
- Landing page and conversion tracking on every asset
- Weekly reporting and creative support as you go
THE CUSTOM BUILD
Built around you
For the campaign that does not fit a box. You tell us the outcome, we build the ground game.
- Scope, timeline, and team sized to your goal
- Any mix of street teams, print, digital capture, and events
- Custom creative and print production
- Live reporting with cost per outcome
- Dedicated campaign lead from kickoff to final book
The Model
Two numbers decide everything.
CAC
Cost to acquire
What it costs to add one owned member to your audience. The lower it is, the more room you build for every dollar.
LTV
Lifetime value
What that member is worth to you over the relationship. It is the return your captured audience pays back, year after year.
Conservative by design
We load the entire activation fee onto audience capture alone, even though the same investment also delivers your content, your reach, and your measurement. The true cost per member is lower than what you are about to see. We would rather understate it.
The Economics
The economics scale with the ground you cover.
From a single market to a full regional push. The wider the footprint, the lower the cost per member and the higher the return. Each level stands on its own.
How to read the ratio: LTV to CAC is measured in dollars. A 2.5:1 ratio means $2.50 earned for every $1 spent. The higher the first number, the more profitable the activation.
The Corner
A single market. The proof, on one corner.
LTV to CAC
2.8:1
- Investment
- ~$9,000
- Owned audience
- ~500
- CAC / member
- ~$18
- LTV / member
- ~$50
- Payback
- ~11 mo
- Audience value
- ~$25,000
What this means
Think of it as a focused test. For about $9,000 we put a team in one market, capture roughly 500 opted-in leads, and prove the model works before you scale. Each lead costs about $18, and over time returns about $50 in value. That is $2.80 back for every $1 spent.
The Block
A neighborhood saturated. The city feels it.
LTV to CAC
3.5:1
- Investment
- ~$24,000
- Owned audience
- ~1,700
- CAC / member
- ~$14
- LTV / member
- ~$50
- Payback
- ~9 mo
- Audience value
- ~$85,000
What this means
This is the workhorse tier. We cover a full neighborhood or event series, rotating teams so your presence never goes cold. The bigger footprint drives the cost per lead down to about $14, and the return climbs to $3.50 for every $1. It pays for itself in roughly nine months.
The Custom Build
Multiple markets at once. A region, captured.
LTV to CAC
4.5:1
- Investment
- ~$55,000
- Owned audience
- ~5,000
- CAC / member
- ~$11
- LTV / member
- ~$50
- Payback
- ~7 mo
- Audience value
- ~$250,000
What this means
This is full-scale audience building. Multiple markets, coordinated teams, and economies of scale push the cost per lead down to about $11. The same $50 lifetime value now returns $4.50 for every $1 invested, and the payback window shrinks to about seven months.
Figures are representative and confirmed to your event. Value per member varies by ticket, concession, and sponsor economics.
Side by Side
Every level, in one view.
| Metric | The Corner | The Block | The Custom Build |
|---|---|---|---|
| Footprint | Single market | Multi-neighborhood | Multi-market region |
| Representative investment | ~$9,000 | ~$24,000 | ~$55,000 |
| Owned audience captured | ~500 | ~1,700 | ~5,000 |
| CAC per member | ~$18 | ~$14 | ~$11 |
| LTV per member | ~$50 | ~$50 | ~$50 |
| LTV to CAC | 2.8:1 | 3.5:1 | 4.5:1 |
| CAC payback | ~11 months | ~9 months | ~7 months |
| Owned audience value | ~$25,000 | ~$85,000 | ~$250,000 |
A model, not a quote. Every figure gets confirmed against your event.
Run It Yourself
Your event. Your numbers.
Pick a level, put in your event, and watch the economics move. Same conservative model. Your inputs.
Representative investment: $24,000
Ticket, concession, and sponsor value a captured member returns each year.
Average tenure: 2.5 years
Return on this activation
Owned audience
1,700
CAC / member
$14
LTV / member
$50
Payback
~8 mo
Owned audience value created
$85,000
All-in CAC: the full fee divided across every captured member. LTV is undiscounted. A model, not a quote.
Comparison
What is included, line by line.
| Feature | The Corner | The Block | The Custom Build |
|---|---|---|---|
| COVER: zones per campaign | One area or event | Corridor or event series | Scoped to your goal |
| CONNECT: team size | 2 to 4 staff | Rotating teams | Sized to the campaign |
| CONVERT: tracked actions | Single action | Multiple actions | Full funnel with landing pages |
| COUNT: reporting | Post-campaign summary | Weekly reporting | Live reporting plus final book |
| Cost per outcome analysis | |||
| Design support | Campaign assets | Full creative direction | |
| Print production | Quoted separately | Quoted separately | Included |
| Dedicated campaign lead |
Not sure which one fits? Ask.
We will tell you straight.