How It Works
Four moves. Run in order. Every time.
No mystery, no vanity metrics. Here is exactly what happens when Ground Game takes a market.
Step 01
COVER
We blanket the ground.
Neighborhoods, events, corridors, campuses. Real presence in real places.
What you receive
- A mapped coverage plan with target zones, dates, and shift times
- Trained field staff briefed on your message
- Daily location logs so you know exactly where we stood
Example
A venue needed presence around four transit stops on game nights. We covered all four for six weeks straight.
Step 02
CONNECT
We put your message in people's hands.
Face to face, door to door, block to block. Real conversations, not impressions.
What you receive
- Scripted, on-message conversations at the door and on the street
- Physical materials handed to real people, not stacked on a table
- Field notes on objections, questions, and sentiment
Example
A restaurant opening wanted the neighborhood to know first. We put an offer card in eleven hundred hands in four days.
Step 03
CONVERT
We move people to the action that matters.
Sign-ups, votes, ticket sales, foot traffic, downloads.
What you receive
- One clear action tied to every conversation
- QR codes, short links, and codes that attribute the source
- Landing pages built to close, not just to look good
Example
A ballot measure needed pledge cards. Every card carried a coded link so we could see who followed through.
Step 04
COUNT
We measure everything and hand you the receipts.
Reach, conversations, conversions, and cost per outcome.
What you receive
- Reach, conversations, and conversions by zone and by day
- Cost per outcome, not cost per impression
- A final report you can hand to your board or your client
Example
A team launch closed at a measurable cost per install, and we showed which corridor delivered it.
This is how the ground gets won.
Bring us the outcome. We will bring the field.